8.30.2016
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THE SKINNY
When You Take People Out GoT Style …
Last Friday, Facebook axed its Trending Topics team of humans with almost no warning. #Savage
When You Need An Explanation …
A little while back, FB was all up in the headlines for its alleged human bias in the type of stories picked up by Trending Topics. Some said the stories leaned more left than right, especially when it came to political news. Naturally, U.S. Republicans stepped in. As far as we knew, it was water under the bridge. But, not quite.
When You’ve Taken A Stand …
You may have noticed that Trending Topics no longer shows short summaries of news article. Instead, you just see the number of people talking about a topic. Well, that’s because FB decided it was better to swap out human editors for algorithms (Algorithms: Rules that tells computers what to do). The justification? FB said it’s listening to its community. And, the move “allows [FB] to scale Trending to cover more topics and make it available to more people globally over time.”
When You Can’t Fact Check …
Within about 48 hours of computers taking over Trending Topics, FB ran into some … issues. What had happened was its algorithms picked up a fake news story about Megyn Kelly being fired. Not true, Megyn Kelly is still gainfully employed by Fox News. Whoops!
When You’re Being Dragged …
FB removed the fake story, but it’s still not immune from being dragged via Twitter because some people can’t stand the change. BTW, the Zuck says it has no plans to transition from tech to media. Journalists are calling B.S. because FB is a master at selling its users’ attention to advertisers. Could a potential #JournalistsFurtherExposesFBParty be brewing on the Twitterverse?
WHAT ELSE IS GOING ON?
B*tch Better Have My Money …
The European Union (EU) warned Apple not to call it on its bluff. In today’s ruling, the EU ordered Apple, Inc. to hand over a record US $14.5 billion (13 billion Euros) in back taxes to Ireland. This whole drams comes down to the EU believing that Ireland played faves with Apple with it came to taxes. To be clear, the EU is saying that Ireland gave Apple tax benefits for the past two decades. And, under EU law, this type of special tax treatment is a major no-no. Apple is understandably peeved about the decision. Ireland’s got Apple’s back and plans to appeal. Even, the U.S. government has piped up and is basically saying that the EU’s decision is no bueno and could hurt US-EU biz relations and even turn potential foreign business away from the EU.
Is This Happening Or Nah?
Everyone expected a tech bust about a year ago, but it didn’t happen. HOW, Sway? We get the confusion. This time a year ago, investors were throwing money at on-demand delivery start-ups and Uber like one of Oprah’s giveaways. A crash seemed like a sure thing, but then startups got smart and started saving more and spending less on things like perks. Also, foreign investment money from countries like Saudi Arabia helped. A tech crash could still happen but probably not any time soon.
THE STREETS ARE TALKIN’
Amazon’s work schedule (especially for its technical team) is no joke … Soul crushing even. The company may finally be making a change. It’s testing out a 30-hour work week with a portion of its technical team (Monday through Thursday from 10 AM to 2 PM). The experimental group will still get the same benefits as everyone else, but they’ll be getting paid 25% less.
Twitter is trying to do what Instagram just did to Snapchat. The microblogging site is following in YouTube’s footsteps. It wants to reward its most popular users with cash money if they create video content for the site. Twitter’s offering its top users a 70% (content creators) -30% (Twitter) split in revenue – a better deal than YouTube’s 55%-45% split. Not sure if the deal will help bring in creators though since YouTube and other similar platforms are so far ahead in the game.
MAKIN’ MOVES
Uber said “you can’t sit with us” to Alphabet’s Chief Legal Officer David Drummond. Since Uber and Google are actively working on self-driving projects, Drummond decided to step down from the ride-hailing company’s board.