Virtual Skinny: Consistency Is Key

3.16.2016

Good to Know: Consistency is the name of the game for the Obama Administration when it comes to nominating someone to fill the current vacancy on the Supreme Court (like previous Administrations). In a slight departure from tradition, the Administration created an account (@SCOTUSnom) just to announce President Obama’s nominee. Congrats, Judge Merrick Garland. Now, good luck getting Senate approval. 

Screen Shot 2016-03-16 at 11.27.49 AM

THE SKINNY


You Came In Like A Wrecking Ball …

Is the Internet partly responsible for giving the American people Senators Bernie Sanders and Ted Cruz … and even Donald J Trump for the 2016 presidential election? It could be the case since they’ve all gained traction despite the fact that the establishment isn’t here for any of them.

What Used to Be …

Historically, Republican presidential nominations came down to media and political powerhouses … But that was then. Now, thanks to online fundraising, presidential candidate no longer need to rely on political and media insiders but can rake in tons of online donor cash to support their campaigns.

Role Reversal …

These days, Internet users are driving content. And, it’s no different when it comes to politics. Case in point? Online media sites like Vox and others picked up on stats that articles about Bernie Sanders generate heavy traffic. So, they do what any savvy biz person would do … Give the people what the want – more articles of Sanders.

Bottom line …

Some of you guys on social media are partly responsible for Sander’s popularity and the unexpected rise of Donald J Trump (to which DJ Khaled would say, “Congratulations, you played yourself.”) Moving forward, the Internet’s shake up of the media’s influence in U.S. politics is just starting.

WHAT ELSE IS GOING ON? 


When Consistency is Overrated and You Need to Change Strategy … 

Apple filed its latest response yesterday in its ongoing beef with the U.S. government. Last week, the U.S. Department of Justice (DOJ) filed its own documents with the court and fired (more) shots.  The DOJ alleges that Apple is only making a thing out of the entire situation for its marketing purposes. In response, Apple took a more measured approach to dispel the government’s characterization of its position. With its filing, Apple’s trying to change the convo from marketing chatter to more serious things like privacy and security.

It’s Not As Easy As It Looks …

There’s been a lot said about what’s going on in this very heated debate.  Late last week, President Obama even weighed in at tech and music festival South by Southwest. Obama basically said there has to be a middle ground.  But, no so fast … John Oliver’s got the illest 18-minute long explanation of the whole issue. Definitely worth a looksy

Not This Again …

Online streaming services have been going through it. Last year, Taylor Swift piped up to pen an open letter about how she won’t be putting her work on streaming services like Spotify because they don’t properly compensate artists the way they should … U.S. music licensing laws are insanely complicated, and Swift’s argument isn’t exactly accurate. While that’s still an ongoing issue, music streaming services now have a new problem: Click fraud. Turns out it’s pretty easy to defraud streaming services into forking over royalties even if you aren’t a legit artist. You basically need three things to pull it off: (1) fake artists, (2) auto-generated tunes, and (3) “bots” that’ll click all will nilly on songs by real and fake artists.  Things that make you go hmmmm…

QUICK POLL – RUN THOSE NUMBERS …


Some of you guys in the U.S. aren’t paying up for Netflix.  A recent study found that about 31% of Americans who have access to the service aren’t actually paying for it. On a related, here are tips to sharing your account the right way. You’re welcome …

Screen Shot 2016-03-16 at 11.20.05 AM

THE STREETS ARE TALKIN’


Instagram’s going rogue … The platform plans to start showing posts not in chronological order but based on what people want to see. While we’re on Insta, Pope Francis is getting ready to make his debut.

AirBnB just announced in Tokyo that neighbors of AirBnB hosts will soon be able to put the hosts and their properties on blast via an online form.

If you’ve got an MBA, e-commerce giant Amazon may just be interested. The company’s got a thing for business school grads. While it’s recruiting MBAs, Amazon is putting its lawyers to work. The company just filed a patent application on the process that would allow people like you and me to pay for things via selfies.

Internet veteran Yahoo is still trying to figure out the best way to move its business forward.  But no matter what happens, its current CEO Marissa Mayer wants to stay put for at least three years.

Ride-hailing service Lyft and GM are teaming up to make car rentals easy peasy for Lyft’s drivers.

Waffle anyone? No, we’re not talking the better alternative to pancakes. It’s Samsung’s new social network.

Btw, Twitter’s trying to make a comeback. Here are someways to make your account work for you.