Virtual Skinny: Cheers!

6.3.2016

Good to Know: Cheers to the weekend! If you’re a basketball fan, you’re going to want to know this. The NBA just rolled out a chatbot via Facebook Messenger to keep you current on what’s going on during this year’s finals match up between Lebron and Steph. 

friday

THE SKINNY


When You’re The New Target … 

First, Pandora. Then Spotify. Now YouTube.

When You’re Not In The Money…

The music industry has zeroed in on YouTube because even though everyone and their moms constantly stream music videos on the platform, artists aren’t seeing those streams translating into dolla dolla bills. In other words, they’re seeing less direct income from YouTube in comparison to the niche vinyl records market.

When You’re Doing The Best You Can … 

YouTube says it’s doing what it needs to do to pay artists. In the past decade, the platform has shelled out about US $3 billion to artists across the globe. And, the platform has rolled out new services and features to get people paid (i.e., subscription service YouTube Red and Content ID). And, YouTube is renegotiating music licenses contracts with record labels.

When It’s Just Not Enough … 

The music industry wants more to be done so it’s calling on the United States Congress to change the current copyright law, namely the Digital Millennium Copyright Act (DMCA). The DMCA basically protects YouTube and other platforms that host third-party content if they follow certain requirements. Click here to learn more about the DMCA. The music industry says that the current DMCA is no bueno because it allows the YouTubes of the world to host illegal content. Even if the platforms take down unauthorized works, it’ll just pop up again when another user posts it to the site. The industry is pulling out all the stops and got big name artists like Katy Perry, Pharrell Williams, and Billy Joel to sign letters asking for changes to the law.

When You Can’t Take It Too Far … 

The DMCA applies to more sites than just the YouTubes of the world. We’re talking blogs, fan sites, etc. So, everyone’s gotta be careful with what they ask for when it comes to changing the law. Also, you should know that the problem isn’t just in the U.S. The European Union is in the middle of changing their copyright laws, and EU reps want YouTube to pay artists more money. Oy!

WHAT ELSE IS GOING ON?


Getting Ready to Rumble Over the Valley … 

This week, the chair of Hillary Clinton’s campaign, John Podesta, made it clear that Hillary is working hard to win over the tech community. While gaining the tech community’s support is a work in progress, Podesta says the current list of Hillary’s tech supporters is impressive. He says we’ll find out whose on the list soon enough.  Meanwhile, Intel’s CEO Brian Krzanich just backed out of hosting a fundraiser for Republican presidential candidate Donald Trump. Trump will be hosting a rally in San Jose, CA tonight.

THE STREETS ARE TALKIN’


Uber and Lyft want to bring your Walmart groceries right to your door.  They’re teaming up with the retailer for a grocery delivery service. The partnership is in test mode, and the cities of Denver and Phoenix are up first.

Internet platforms are all about giving users control. Facebook’s taking that mission to heart with the latest experiment with its Safety Check feature. Instead of letting its staff launch the feature during times of crises, FB wants to give users control to let their friends and fam know that they are A-OK.

More people are using Snapchat on a daily basis than Twitter. That’s Snapchat’s 150 million active users in comparison to Twitter’s less than 140 million.

Twitter may be planning a Golden State Warriors-style comeback.  Word on the street is that microblogging site has its eyes on Yahoo. Twitter’s instant news platform plus Yahoo’s large audience could be the perfect match to get Twitter back in the social media game.  Discussions are still early.

Speaking of perfect matches, Tinder is rolling out its transgender-friendly feature next month. CEO Sean Rad said “[t]here’s a transgender community on Tinder, and we haven’t done enough to give them a good experience.”

Leave a Reply

Your email address will not be published. Required fields are marked *