The Virtual Skinny: Go Time …

11.23.2015

Good to Know: ‘Tis the season for giving. Turn to Charity Navigator or the Better Business Bureau’s Wise Giving Alliance to avoid being scammed by an online charity this holiday season. 

THE SKINNY


Re-Thinking Your Approach … 

U.S. company Shotspotter wants to use its technology to help cities around the globe better respond to terrorist attacks like the ones we’ve seen in Paris, Beirut, Mali, Mumbai, Kenya, etc.

What Does It Do? 

The technology, which is currently deployed in 90 cities around the world, relies on Internet-enabled microphones to hone in on specific areas where there’s gunfire or explosions. In a matter of 30-45 seconds, authorities are alerted of a potential attack. The company wants to expand beyond 90 cities so its teamed up with General Electric.  Both companies think that incorporating the technology into street lamps is the best way to go for full coverage of entire cities. Understandable … GE’s been on its “smart cities” mission for a while and already has “smart” streetlights.

Why Not Cover the Entire Globe? 

David Bray, an executive in residence at Harvard University, wants to see a Shotspotter-style system created worldwide. Bray thinks including Shotspotter-type microphones in devices like cellphones would do the trick. But, for that idea to work, governments need to partner with private companies like Google.  The Internet company declined to comment. We’re thinking this raises all sorts of red flags for people’s privacy. Also, it probably isn’t a good look for government surveillance, which isn’t a fan favorite for Internet and tech companies.

WHAT ELSE IS GOING ON? 


When You Make Light of a Pretty Serious Situation …

Brussels is on a high terrorist alert and issued a city-wide lockdown over the weekend. After the Paris terrorist attacks, authorities are still on the hunt for suspects in Belgium. Yesterday evening, Belgian police asked citizens to step away from the Twitter-verse to avoid tipping off suspects about their armed operations. Belgian citizens didn’t exactly follow orders. They turned fear into humor by kicking off a tweet-storm about their pet cats with the hashtag #BrusselsLockDown. On a serious note, Belgian police carried out 22 raids and ultimately arrested 16 people.  Police are still unsure of suspected gunman Salah Abdeslam’s whereabouts.

Decisions, Decisions … 

Austrian student Max Schrems will keep going after Facebook (FB).  Schrems is partly responsible for the European Court of Justice recently throwing out the US-EU Safe Harbor, a longstanding data transfer agreement between the U.S. and European Union. Schrems has got major problems with FB’s privacy policy.  An Austrian court has already let him file a personal suit against FB because of it. But now, he’s looking to team up with 25,000+ people for a class action against the social media company.  He just needs the go ahead from the court. Meanwhile, FB says it’s done nothing wrong.

When Someone’s Got Your Back … 

Ever tried watching a video on YouTube but can’t? You’ve probably seen some variation of the following: “This video is no longer available due to a copyright claim by [insert media company, network, artist, etc. here].” Under U.S. copyright law (the Digital Millennium Copyright Act specifically), sometimes a video take-down (like what you see on YouTube) is legit; but other times, it’s not. The law isn’t exactly intuitive, and regular folks, who aren’t well-versed in the law, can be intimidated by the process.  They often choose not to fight back against take down requests by rightsholders such as music labels, media companies, networks, etc. Google is sick and tired of YouTube content creators being unfairly targeted under the law so it wants to help out.  The company wants a select few to fight back and is prepared to financially support their legal woes up to US $1 million.

THE STREETS ARE TALKIN’ 


Does our pact mean nothing to you? Yahoo CEO Marissa Mayer asked her execs to take a pledge to stand by the struggling company for three to five years.  It may not be working. Rob Barrett, Yahoo’s head of media strategy and operations, turned in his walking papers, making him the latest employee to dip out on the company.

What do you do when your daily deals company is on a financial decline? Pen a blog post comparing your company to a drug, of course. Andrew Mason, Co-founder and former CEO of Groupon, says “Groupon is powerful like morphine is powerful … If you use it too much, you’ll overdose and die. But take it in moderation and it can do wonders.” Interesting …

Google backed out of China five years ago after refusing to keep up with the country’s self-censorship policies. But, a lot can change in five years. China’s a pretty big market for Internet companies, and Google wants back in.  The company plans to launch a country-specific version of Google Play in China.

Alphabet, Google’s parent company, is placing big bets on Nest – one of its acquisitions worth $3.2 billion.  With devices and products such as “smart” thermometers and smoke detectors, Nest is the company’s way into the smart home market.

Facebook CEO Mark Zuckerberg and his wife Priscilla Chan will soon welcome their first child, a daughter.  The Zuck is taking two months of paid paternity leave. We care because gender norms is a hot topic in the tech industry.