Virtual Skinny: Stand Up for Your Rights

Posted by The Virtual Skinny on August 30, 2016 in Internet & Tech, Newsletter 0 Comment

8.30.2016

Good to Know: Need to manage paper business cards? Mobile apps CamCard and ScanBizCards could help.

THE SKINNY

When You Take People Out GoT Style …

Last Friday, Facebook axed its Trending Topics team of humans with almost no warning. #Savage

When You Need An Explanation …

A little while back, FB was all up in the headlines for its alleged human bias in the type of stories picked up by Trending Topics. Some said the stories leaned more left than right, especially when it came to political news. Naturally, U.S. Republicans stepped in. As far as we knew, it was water under the bridge. But, not quite.

When You’ve Taken A Stand …

You may have noticed that Trending Topics no longer shows short summaries of news article. Instead, you just see the number of people talking about a topic. Well, that’s because FB decided it was better to swap out human editors for algorithms (Algorithms: Rules that tells computers what to do). The justification? FB said it’s listening to its community. And, the move “allows [FB] to scale Trending to cover more topics and make it available to more people globally over time.”

When You Can’t Fact Check …

Within about 48 hours of computers taking over Trending Topics, FB ran into some … issues. What had happened was its algorithms picked up a fake news story about Megyn Kelly being fired. Not true, Megyn Kelly is still gainfully employed by Fox News. Whoops!

When You’re Being Dragged …

FB removed the fake story, but it’s still not immune from being dragged via Twitter because some people can’t stand the change. BTW, the Zuck says it has no plans to transition from tech to media. Journalists are calling B.S. because FB is a master at selling its users’ attention to advertisers. Could a potential #JournalistsFurtherExposesFBParty be brewing on the Twitterverse?

WHAT ELSE IS GOING ON?

**B*tch Better Have My Money …**

The European Union (EU) warned Apple not to call it on its bluff. In today’s ruling, the EU ordered Apple, Inc. to hand over a record US $14.5 billion (13 billion Euros) in back taxes to Ireland. This whole drams comes down to the EU believing that Ireland played faves with Apple with it came to taxes. To be clear, the EU is saying that Ireland gave Apple tax benefits for the past two decades. And, under EU law, this type of special tax treatment is a major no-no. Apple is understandably peeved about the decision. Ireland’s got Apple’s back and plans to appeal. Even, the U.S. government has piped up and is basically saying that the EU’s decision is no bueno and could hurt US-EU biz relations and even turn potential foreign business away from the EU.

Is This Happening Or Nah?

Everyone expected a tech bust about a year ago, but it didn’t happen. HOW, Sway? We get the confusion. This time a year ago, investors were throwing money at on-demand delivery start-ups and Uber like one of Oprah’s giveaways. A crash seemed like a sure thing, but then startups got smart and started saving more and spending less on things like perks. Also, foreign investment money from countries like Saudi Arabia helped. A tech crash could still happen but probably not any time soon.

THE STREETS ARE TALKIN’

Amazon’s work schedule (especially for its technical team) is no joke … Soul crushing even. The company may finally be making a change. It’s testing out a 30-hour work week with a portion of its technical team (Monday through Thursday from 10 AM to 2 PM). The experimental group will still get the same benefits as everyone else, but they’ll be getting paid 25% less.

Twitter is trying to do what Instagram just did to Snapchat. The microblogging site is following in YouTube’s footsteps. It wants to reward its most popular users with cash money if they create video content for the site. Twitter’s offering its top users a 70% (content creators) -30% (Twitter) split in revenue – a better deal than YouTube’s 55%-45% split. Not sure if the deal will help bring in creators though since YouTube and other similar platforms are so far ahead in the game.

MAKIN’ MOVES

Uber said “you can’t sit with us” to Alphabet’s Chief Legal Officer David Drummond. Since Uber and Google are actively working on self-driving projects, Drummond decided to step down from the ride-hailing company’s board.

Virtual Skinny: Friday Fave

Posted by The Virtual Skinny on May 13, 2016 in Internet & Tech, Newsletter 0 Comment

5.13.2016

Good to Know: Want to delete your fave dating app? Just deleting the app from your phone won’t do the trick. Take these steps to delete your profile and avoid any awkward encounters or questions.

THE SKINNY

When It’s The Same Story, Different Source …

Facebook is having one of the worst weeks ever. More info has leaked about its editorial team and “Trending Topics” section. This time it’s courtesy of The Guardian.

When It’s More Of The Same …

The Guardian obtained a leaked internal document intended to give FB’s editorial staff guidelines on how to determine what news is trending and what’s not. The docs confirms things that we’ve already heard. FB’s new team relied on 10 major new sources, staff can “inject” a story into Trending Topics even if it actually isn’t trending on the network, and new stories about FB are kind of off limits. A couple of things here: (1) FB’s VP Tom Stocky said earlier this week that the company does not “insert stories artificially” and (2) FB leads users to believe the stories are picked by algorithms, but there’s actually quite a bit of human involvement. Hmmm … Whoops!

When It’s Time to Deny, Deny, Deny …

FB responded and said that the Guardian’s doc is out of date and isn’t the current practices of the company. FB’s VP of Global Operations Justin Osofsky responded with an official blog post of how “Trending Topics” actually works. He says the team relies on 1,000 new sources (not just 10). Osofsky says the team also uses an RSS web crawler to I.D. hot topics. And, he says that FB’s not about suppressing political views even if they are conservative.

When You Don’t Want No F&^#@! Problems …

Mark Zuckerberg is in full on damage control. He put out a lengthy FB status about the situation. He says the company is investigating the matter but has not found any wrongdoing yet. Also, he wants to pow-wow with conservatives and others to put this whole thing to bed.

WHAT ELSE IS GOING ON?

When Amazon Isn’t Your Fave …

U.S. Republican presidential candidate Donald Trump is not a fan of Amazon. He thinks the company has a “huge antitrust problem.” It all comes down to the fact that Amazon’s Founder and CEO Jeff Bezos also owns the Washington Post (WaPo). Trump is under the impression that Bezos is using WaPo to influence politicians and ultimately avoid paying taxes. #Interesting

THE STREETS ARE TALKIN’

Pitching your startup to venture capitalists – the latest thing you can do on Snapchat.

Basketball legend Magic Johnson is leaving payment company Square’s board. Who knew? Johnson’s kicking off his fund for urban development.

Virtual Skinny: Extra, Extra…Read All About It

Posted by The Virtual Skinny on May 10, 2016 in Internet & Tech, Newsletter 0 Comment

5.10.2016

Good to Know: Is Apple being a little extra? Now may be a good time to back your media all the way up. Otherwise, Apple can and will delete files from your internal hard drive. The files are downloaded to Apple’s database and served back to you when you want to take a listen. It’s all in the iTunes Terms of Use.

THE SKINNY

When Shots Have Been Fired …

Gizmodo just went after the Facebook News curating process. Last week, Gizmodo sounded off on Facebook’s trending news team. Think young journalists groomed by Ivy League schools or private East coast universities.

When A Week Makes A Difference …

This week, Gizmodo went all the way in on Facebook News. The news outlet chatted with a former member of the social media’s trending news team, and the person described the curating process in one word – bias. The anonymous source, who happens to be conservative, piped up and said that most team members lean left on the political spectrum. So naturally, conservative news stories were hard to come by on Facebook news.

When It Doesn’t End There …

The source had things to say about management too. Facebook says its trending topics are based on algorithms that pick up on what people care about on the platform. The source says not so much. As FB tries to compete with Twitter, the source says management would often tell the team to “inject” news stories that weren’t trending at all on FB but were covered by major news publications like CNN, New York Times, BBC, etc (e.g., Black Lives Matter, disappearance of Malaysian Airline MH 370, Charlie Hebdo attacks, etc.) . Oh, and if news about FB popped up, the person claims they were told to keep it moving unless they got approval to include it.

When You’ve Gotta Respond …

FB is denying everything. It put out a statement saying there are rules in place “to ensure consistency and neutrality” with its Trending Topics section. A spokesperson said it also doesn’t suppress political viewpoints. Now, the U.S. Senate Commerce Committee that oversees media and consumer issues is like “Facebook, what’s good?” It’s fired off a letter to FB about its practices.

WHAT ELSE IS GOING ON?

Reclaiming “Basic…”

If you’re known to go off in the comments section on Reddit, you may want to reconsider. Researchers at the University of Southern California say that the longer you comment, the more basic you sound. Apparently any more than an hour, and you run the risk of your posts being “shorter” and “less sophisticated.” They study is specific to Reddit so no word yet on how this goes on Facebook or Twitter.

QUICK POLL – BY THE NUMBERS

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THE STREETS ARE TALKIN’

Ripple.co is a new app that says it’s for local journalists and storytellers.

Content publishers want a piece of that Snapchat action. They’re allegedly ponying up some “Benjamins” to get a spot on the app’s Discover feature. Snapchat’s being mum on this.

Uber and Lyft said “nah nah nah, nah nah nah, hey hey hey, goodbye” to Austin, Texas. Residents voted against Proposition 1, which was intended to do dial back on some regulatory protections the city put in place last December (2015). Turns out Austin residents do want fingerprint-based background checks for Uber and Lyft drivers. Residents also weren’t feeling the $8.6 million marketing campaign the companies pushed to do away with the regulations. Uber and Lyft say they already use legit background check services and fingerprints aren’t reliable. So for now, they’re done with Austin.

If you build it, they will come. Amazon’s created a new service called Video Direct to go head-to-head with YouTube. Amazon wants content creators to upload their works for its Amazon Prime audience.