Virtual Skinny: Stand Up for Your Rights

8.30.2016

Good to Know: Need to manage paper business cards? Mobile apps CamCard and ScanBizCards could help.

THE SKINNY


When You Take People Out GoT Style …

Last Friday, Facebook axed its Trending Topics team of humans with almost no warning. #Savage

When You Need An Explanation …

A little while back, FB was all up in the headlines for its alleged human bias in the type of stories picked up by Trending Topics. Some said the stories leaned more left than right, especially when it came to political news. Naturally, U.S. Republicans stepped in. As far as we knew, it was water under the bridge. But, not quite.

When You’ve Taken A Stand …

You may have noticed that Trending Topics no longer shows short summaries of news article. Instead, you just see the number of people talking about a topic. Well, that’s because FB decided it was better to swap out human editors for algorithms (Algorithms: Rules that tells computers what to do). The justification? FB said it’s listening to its community. And, the move “allows [FB] to scale Trending to cover more topics and make it available to more people globally over time.” 

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When You Can’t Fact Check …

Within about 48 hours of computers taking over Trending Topics, FB ran into some … issues. What had happened was its algorithms picked up a fake news story about Megyn Kelly being fired. Not true, Megyn Kelly is still gainfully employed by Fox News. Whoops!

When You’re Being Dragged …

FB removed the fake story, but it’s still not immune from being dragged via Twitter because some people can’t stand the change. BTW, the Zuck says it has no plans to transition from tech to media.  Journalists are calling B.S. because FB is a master at selling its users’ attention to advertisers. Could a potential #JournalistsFurtherExposesFBParty be brewing on the Twitterverse? 

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WHAT ELSE IS GOING ON?


B*tch Better Have My Money …

The European Union (EU) warned Apple not to call it on its bluff. In today’s ruling, the EU ordered Apple, Inc. to hand over a record US $14.5 billion (13 billion Euros) in back taxes to Ireland. This whole drams comes down to the EU believing that Ireland played faves with Apple with it came to taxes. To be clear, the EU is saying that Ireland gave Apple tax benefits for the past two decades. And, under EU law, this type of special tax treatment is a major no-no. Apple is understandably peeved about the decision. Ireland’s got Apple’s back and plans to appeal. Even, the U.S. government has piped up and is basically saying that the EU’s decision is no bueno and could hurt US-EU biz relations and even turn potential foreign business away from the EU. 

Is This Happening Or Nah?

Everyone expected a tech bust about a year ago, but it didn’t happen. HOW, Sway? We get the confusion. This time a year ago, investors were throwing money at on-demand delivery start-ups and Uber like one of Oprah’s giveaways. A crash seemed like a sure thing, but then startups got smart and started saving more and spending less on things like perks. Also, foreign investment money from countries like Saudi Arabia helped. A tech crash could still happen but probably not any time soon.

THE STREETS ARE TALKIN’


Amazon’s work schedule (especially for its technical team) is no joke … Soul crushing even. The company may finally be making a change. It’s testing out a 30-hour work week with a portion of its technical team (Monday through Thursday from 10 AM to 2 PM). The experimental group will still get the same benefits as everyone else, but they’ll be getting paid 25% less.  

Twitter is trying to do what Instagram just did to Snapchat. The microblogging site is following in YouTube’s footsteps. It wants to reward its most popular users with cash money if they create video content for the site. Twitter’s offering its top users a 70% (content creators) -30% (Twitter) split in revenue – a better deal than YouTube’s 55%-45% split. Not sure if the deal will help bring in creators though since YouTube and other similar platforms are so far ahead in the game. 

MAKIN’ MOVES


Uber said “you can’t sit with us” to Alphabet’s Chief Legal Officer David Drummond. Since Uber and Google are actively working on self-driving projects, Drummond decided to step down from the ride-hailing company’s board. 

Virtual Skinny: Extra, Extra!

8.16.2016

Good to Know: Extra, Extra! Read all about it … The Virtual Skinny is happy to announce a brand new section called ‘Guide Me! We know tech and Internet stuff can be a lot so we want to help you dig a little deeper.  Check out our latest infographic. If there’s something you want to know more about, drop us a line at founders@thevirtualskinny.com or “at” us (@virtual_skinny).

THE SKINNY


When You Need to Have A Difficult Conversation …

Turn to Twitter. According to a Pew Research Center study, A LOT of tough conversations about race have happened on Twitter over the last year.

When Things Are Changing …

Social media (Twitter in particular) has really shifted how people engage in ‘big cultural conversations.’ No more water cooler talk. Social platforms are the new hot spot for intimate chats.

When Everyone Needs to Engage …

The numbers show that black people (1 in 4) are more likely to engage in discussions about race than white people (1 in 12) on social. Subjects where race comes up ranges from the presidential election to major current events. Remember Freddie Gray, Charleston Church Shooting, Sandra Bland, and even this year’s Grammys?

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When You Gotta Sound Off…

To what extent do you think these tough conversations on social media will have an impact on race relations and culture in America? Let us know what you think in the comments!

WHAT ELSE IS GOING ON?


When You’re being extra … 

Internet entrepreneur Peter Thiel isn’t letting up on the whole Gawker scandal. ICYMI, Thiel was pissed at the online media company for outing him before he was ready to publicly come out as a gay man. They say revenge is best served cold … or by later secretly funding Hulk Hogan’s lawsuit against Gawker for releasing some explicit footage of the former wrestler. Hogan, bankrolled by Thiel, won the case and forced Gawker’s bankruptcy. Thiel then gave a speech at this year’s U.S. Republican National Convention. And now, he’s put pen to paper for a New York Times op-ed on the importance of maintaining individual privacy in a digital world. He’s even touting a new bill in U.S. Congress called the ‘ Intimate Privacy Protection Act’ aka the ‘Gawker Bill.’ Thiel says the bill, which would make it illegal to share private, illicit images of someone online (aka revenge porn), is supported by both parties. He says it’s all about maintaining ‘individual dignity online.’ But, Recode thinks otherwise. They say Thiel is trying to be the judge and jury of what journalism is and should be. #JournalismWars    

THE STREETS ARE TALKIN’


Apple is throwing money at China and wants to do more research and development in the country. 

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AirBnB’s got the whole home rental thing down. Now, it’s moving into new territories for your traveling needs; namely – restaurant reservations and city tours. Say hello to ‘AirBnB Trips.’ It’s just in test mode for now. But, expect the new app to be ‘off-isch’ this November. 

Speaking of trying out new things… Snapchat wants to get into Google’s original biz of search. The ‘disappearing chats’ app just bought search and discovery app Vurb that let’s you figure out what’s around you. Vurb relies on things like Yelp reviews to help you make decisions. The purchase price? About US $100 milli. #ChumpChange

The bad news is Google’s finished and done with Hangouts on Air. Other than President Obama and Pope Francis, who knew Google had a live streaming service? #KanyeShrug The good news? It’s hit to ‘restart’ button on its approach to messaging with ‘Google Duo,’ a new video app alternative to FaceTime. Works with both iOS and Droids.

Amazon’s got plans for its original content. Jill Soloway, creator of award-winning Transparent, is working on a musical comedy for Prime. The company’s tapped the Office’s John Krasinski to play Jack Ryan for an upcoming original series. And, Amazon’s giving its original shows away for free via Facebook and YouTube.

While we’re on things to watch, we’re looking forward to the release of Hidden Figures, a film about three black women mathematicians who broke barriers at NASA in the 60s. It stars Taraji P. Henson and Octavia Spencer. #HistoryLessons

Virtual Skinny: ClickBait…

8.8.2016

Good to Know: It’s #InternationalCatDay. BTW, over the weekend, the hashtag #FirstSevenJobs was trending thanks to @mariancall. People shared their first seven jobs. Did you? If not, it’s not too late! Take a min, reflect a little, and tweet at us (@virtual_skinny)!

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THE SKINNY


When You’re Just Looking Out (For clickbait)… 

Facebook doesn’t want its users to deal with ‘clickbait’ articles in your newsfeed.

When You Need To Use It In A Sentence …

Clickbait aka articles with headlines that leave you feeling misled, tricked, or underwhelmed after clicking the link (e.g., Headline: You won’t believe what XYZ celeb did! The Actual Content: [Insert uninteresting, mundane activity like a grocery story run].

When They’ve Heard You Loud & Clear …

Facebook users aren’t amused and complain about these annoying clickbait articles. So, FB decided to put some brainpower behind solving the problem. FB employees have narrowed down types of click bait into two groups. Category 1: ‘Curiosity gap headlines’ (see example above) and Category 2: Flat out misleading headlines.

When You’ve Found A Solution … 

FB’s changed up its algorithm so that publishers who dabble with the worst type of clickbait just simply won’t reach the number of FB users they’d like. But no need to go to basic, boring, and bulky headlines just yet. FB’s only going after the worst offenders.

When Others Chime in…

Last night, John Oliver dug deep into journalism and even talked ‘clickbait’ and what that means for the future of journalism.

WHAT ELSE IS GOING ON?


Didn’t They Tell You That I Was a Savage?

In case you haven’t heard, Instagram hit ‘copy and paste’ on Snapchat’s Stories. That’s right … Insta pulled a boss move and copied Snapchat’s Stories feature. The basic concept is that you can post pics at the top of your newsfeed, but it’ll “disappear” after a day. Insta’s version is called ‘Instagram Stories.’ #ShockerButNotReally Turns out people seem to like it better. And business wise, Snapchat should be worried. Instagram’s got a larger audience (its 350 million daily users v. Snapchat’s 150 million users) and possibly better tools. Uh Oh!

THE STREETS ARE TALKIN



E-commerce site Jet.com tried to take on e-commerce giant Amazon. But, it didn’t work. Walmart stepped in and paid $3 billion in cash money for Jet.com. Now, it’s back to the Wal-Mart v. Amazon matchup. Advantage, Walmart? 

Back on! Online fantasy sports sites FanDuel and DraftKings can now legally operate again in New York. But, there’s a catch. NY Governor Andrew Cuomo says the sites’ contests are now considered a “game of skill,” which basically means NY regulators will be watching. And, the sites will have to pay new fees.  

Google is off to the races in India. The company’s winning the emerging market (ahead of Facebook and Microsoft) with its free Wi-Fi program, and that’s major! #NextBillion  

Yahoo’s going through things right now. But, it’s still got its eye on the prize. It’s launching Yahoo View, a TV watching site, with the help of Hulu. 

In more TV watching news, Comcast, Time Warner, Disney, etc. have all poured money into online companies to reach younger audiences. But not Viacom. The company hasn’t gone down the digital investments road yet. Rumor has it that Viacom has its eye on BuzzFeed. Unlikely, but anything’s possible…

Speaking of not making investments, Chinese Internet giant Alibaba has no plans to get involved with U.S. streaming service Netflix. 

MAKING MOVES


Twitter just lost a member of its Comms team. Jim Prosser is heading over to marketplace lending company SoFi.

Everyone’s trying to be a tech company, including healthcare and consumer goods company Johnson & Johnson. J&J is kicking of its new tech business with the help of former Dropbox exec Marc Leibowitz.

After almost 8 years on Google’s self-driving car projects, Chris Urmson is peacing on account of he’s ‘ready for a fresh new challenge.’ 

And now that Verizon is buying Yahoo, the Internet company’s VP of global PR & Communications Anne Espiritu is ready to dip. She’s going the startup route and is joining health-care company Oscar Insurance Corp.

Virtual Skinny: Friday Fave

5.13.2016

Good to Know: Want to delete your fave dating app? Just deleting the app from your phone won’t do the trick. Take these steps to delete your profile and avoid any awkward encounters or questions.

delete

THE SKINNY


When It’s The Same Story, Different Source … 

Facebook is having one of the worst weeks ever. More info has leaked about its editorial team and “Trending Topics” section. This time it’s courtesy of The Guardian.

When It’s More Of The Same … 

The Guardian obtained a leaked internal document intended to give FB’s editorial staff guidelines on how to determine what news is trending and what’s not. The docs confirms things that we’ve already heard. FB’s new team relied on 10 major new sources, staff can “inject” a story into Trending Topics even if it actually isn’t trending on the network, and new stories about FB are kind of off limits. A couple of things here: (1) FB’s VP Tom Stocky said earlier this week that the company does not insert stories artificially” and (2) FB leads users to believe the stories are picked by algorithms, but there’s actually quite a bit of human involvement.  Hmmm … Whoops!

When It’s Time to Deny, Deny, Deny … 

FB responded and said that the Guardian’s doc is out of date and isn’t the current practices of the company.  FB’s VP of Global Operations Justin Osofsky responded with an official blog post of how “Trending Topics” actually works. He says the team relies on 1,000 new sources (not just 10). Osofsky says the team also uses an RSS web crawler to I.D. hot topics. And, he says that FB’s not about suppressing political views even if they are conservative.

When You Don’t Want No F&^#@! Problems …

Mark Zuckerberg is in full on damage control. He put out a lengthy FB status about the situation. He says the company is investigating the matter but has not found any wrongdoing yet. Also, he wants to pow-wow with conservatives and others to put this whole thing to bed. 

WHAT ELSE IS GOING ON? 


When Amazon Isn’t Your Fave … 

U.S. Republican presidential candidate Donald Trump is not a fan of Amazon.  He thinks the company has a “huge antitrust problem.” It all comes down to the fact that Amazon’s Founder and CEO Jeff Bezos also owns the Washington Post (WaPo). Trump is under the impression that Bezos is using WaPo to influence politicians and ultimately avoid paying taxes. #Interesting

THE STREETS ARE TALKIN’ 


Pitching your startup to venture capitalists – the latest thing you can do on Snapchat.

Basketball legend Magic Johnson is leaving payment company Square’s board.  Who knew? Johnson’s kicking off his fund for urban development.

Virtual Skinny: Extra, Extra…Read All About It

5.10.2016

Good to Know:  Is Apple being a little extra? Now may be a good time to back your media all the way up. Otherwise, Apple can and will delete files from your internal hard drive. The files are downloaded to Apple’s database and served back to you when you want to take a listen. It’s all in the iTunes Terms of Use.

paul allen

THE SKINNY


When Shots Have Been Fired …

Gizmodo just went after the Facebook News curating process. Last week, Gizmodo sounded off on Facebook’s trending news team. Think young journalists groomed by Ivy League schools or private East coast universities.

When A Week Makes A Difference …

This week, Gizmodo went all the way in on Facebook News.  The news outlet chatted with a former member of the social media’s trending news team, and the person described the curating process in one word –  bias.  The anonymous source, who happens to be conservative, piped up and said that most team members lean left on the political spectrum. So naturally, conservative news stories were hard to come by on Facebook news.

When It Doesn’t End There …

The source had things to say about management too.  Facebook says its trending topics are based on algorithms that pick up on what people care about on the platform. The source says not so much. As FB tries to compete with Twitter, the source says management would often tell the team to “inject” news stories that weren’t trending at all on FB but were covered by major news publications like CNN, New York Times, BBC, etc (e.g., Black Lives Matter, disappearance of Malaysian Airline MH 370, Charlie Hebdo attacks, etc.) . Oh, and if news about FB popped up, the person claims they were told to keep it moving unless they got approval to include it.

When You’ve Gotta Respond …

FB is denying everything. It put out a statement saying there are rules in place “to ensure consistency and neutrality” with its Trending Topics section.   A spokesperson said it also doesn’t suppress political viewpoints. Now, the U.S. Senate Commerce Committee that oversees media and consumer issues is like “Facebook, what’s good?” It’s fired off a letter to FB about its practices.

WHAT ELSE IS GOING ON?


Reclaiming “Basic…”

If you’re known to go off in the comments section on Reddit, you may want to reconsider. Researchers at the University of Southern California say that the longer you comment, the more basic you sound. Apparently any more than an hour, and you run the risk of your posts being “shorter” and “less sophisticated.”  They study is specific to Reddit so no word yet on how this goes on Facebook or Twitter.

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THE STREETS ARE TALKIN’


Ripple.co is a new app that says it’s for local journalists and storytellers.

Content publishers want a piece of that Snapchat action.  They’re allegedly ponying up some “Benjamins” to get a spot on the app’s Discover feature. Snapchat’s being mum on this.

Uber and Lyft said “nah nah nah, nah nah nah, hey hey hey, goodbye” to Austin, Texas.  Residents voted against Proposition 1, which was intended to do dial back on some regulatory protections the city put in place last December (2015). Turns out Austin residents do want fingerprint-based background checks for Uber and Lyft drivers. Residents also weren’t feeling the $8.6 million marketing campaign the companies pushed to do away with the regulations. Uber and Lyft say they already use legit background check services and fingerprints aren’t reliable. So for now, they’re done with Austin.

If you build it, they will come. Amazon’s created a new service called Video Direct to go head-to-head with YouTube. Amazon wants content creators to upload their works for its Amazon Prime audience.