Virtual Skinny: ClickBait…

8.8.2016

Good to Know: It’s #InternationalCatDay. BTW, over the weekend, the hashtag #FirstSevenJobs was trending thanks to @mariancall. People shared their first seven jobs. Did you? If not, it’s not too late! Take a min, reflect a little, and tweet at us (@virtual_skinny)!

world cat day

THE SKINNY


When You’re Just Looking Out (For clickbait)… 

Facebook doesn’t want its users to deal with ‘clickbait’ articles in your newsfeed.

When You Need To Use It In A Sentence …

Clickbait aka articles with headlines that leave you feeling misled, tricked, or underwhelmed after clicking the link (e.g., Headline: You won’t believe what XYZ celeb did! The Actual Content: [Insert uninteresting, mundane activity like a grocery story run].

When They’ve Heard You Loud & Clear …

Facebook users aren’t amused and complain about these annoying clickbait articles. So, FB decided to put some brainpower behind solving the problem. FB employees have narrowed down types of click bait into two groups. Category 1: ‘Curiosity gap headlines’ (see example above) and Category 2: Flat out misleading headlines.

When You’ve Found A Solution … 

FB’s changed up its algorithm so that publishers who dabble with the worst type of clickbait just simply won’t reach the number of FB users they’d like. But no need to go to basic, boring, and bulky headlines just yet. FB’s only going after the worst offenders.

When Others Chime in…

Last night, John Oliver dug deep into journalism and even talked ‘clickbait’ and what that means for the future of journalism.

WHAT ELSE IS GOING ON?


Didn’t They Tell You That I Was a Savage?

In case you haven’t heard, Instagram hit ‘copy and paste’ on Snapchat’s Stories. That’s right … Insta pulled a boss move and copied Snapchat’s Stories feature. The basic concept is that you can post pics at the top of your newsfeed, but it’ll “disappear” after a day. Insta’s version is called ‘Instagram Stories.’ #ShockerButNotReally Turns out people seem to like it better. And business wise, Snapchat should be worried. Instagram’s got a larger audience (its 350 million daily users v. Snapchat’s 150 million users) and possibly better tools. Uh Oh!

THE STREETS ARE TALKIN



E-commerce site Jet.com tried to take on e-commerce giant Amazon. But, it didn’t work. Walmart stepped in and paid $3 billion in cash money for Jet.com. Now, it’s back to the Wal-Mart v. Amazon matchup. Advantage, Walmart? 

Back on! Online fantasy sports sites FanDuel and DraftKings can now legally operate again in New York. But, there’s a catch. NY Governor Andrew Cuomo says the sites’ contests are now considered a “game of skill,” which basically means NY regulators will be watching. And, the sites will have to pay new fees.  

Google is off to the races in India. The company’s winning the emerging market (ahead of Facebook and Microsoft) with its free Wi-Fi program, and that’s major! #NextBillion  

Yahoo’s going through things right now. But, it’s still got its eye on the prize. It’s launching Yahoo View, a TV watching site, with the help of Hulu. 

In more TV watching news, Comcast, Time Warner, Disney, etc. have all poured money into online companies to reach younger audiences. But not Viacom. The company hasn’t gone down the digital investments road yet. Rumor has it that Viacom has its eye on BuzzFeed. Unlikely, but anything’s possible…

Speaking of not making investments, Chinese Internet giant Alibaba has no plans to get involved with U.S. streaming service Netflix. 

MAKING MOVES


Twitter just lost a member of its Comms team. Jim Prosser is heading over to marketplace lending company SoFi.

Everyone’s trying to be a tech company, including healthcare and consumer goods company Johnson & Johnson. J&J is kicking of its new tech business with the help of former Dropbox exec Marc Leibowitz.

After almost 8 years on Google’s self-driving car projects, Chris Urmson is peacing on account of he’s ‘ready for a fresh new challenge.’ 

And now that Verizon is buying Yahoo, the Internet company’s VP of global PR & Communications Anne Espiritu is ready to dip. She’s going the startup route and is joining health-care company Oscar Insurance Corp.

The Virtual Skinny: GET OUT THE VOTE!

11.4.2014

Your Voice Really Does Matter:  It’s Election Day, ya’ll! Midterm elections that is. Not to sound too preachy, but if you are of voting age and able to vote, now is the time to do so. Contrary to popular belief, midterms are just as important as the national Presidential election (if not more important).

Today, you get to vote for not only state governors but also Senators, and Members of Congress (you know, the people who actually write and pass laws and greatly impact things we should all care about – jobs, the economy, social issues, foreign policy, etc.).

Nate Silver has spoken and predicts that Republicans have a 76% chance of taking control of the Senate. But, there’s still time to prove him wrong. Bottom line: Every vote counts so please do exercise your rights today. Not sure where to go? No worries, we got you! Check it out below.

[voterinfotool]

THE SKINNY.


Why Not Just Do Both?

It’s no longer a strategy for avoiding making those hard decisions about what to have for lunch. The Federal Communications Commission is using it too for its approach to maintaining an open Internet.  According to a leak late last week via the Wall Street Journal, the FCC wants to please everyone and is thinking about a hybrid approach to net neutrality.

Wait, What’s Net Neutrality Again?

As described in one of our posts back in July, net neutrality is the idea that all Internet traffic should be treated equally, and preferential treatment should not be given to any one application, content, platform, etc. based on who pays for what.  In other words, you shouldn’t have to pay extra fees just to watch high-quality streams of your fave shows or movies on Netflix or Amazon Prime.  We’d like to stream the content of our choice sans that dreaded buffering circle without having to fork over any more $$$, please and thank you.  Still, not sure about net neutrality?  John Oliver is still your guy.

Standing Out from the Crowd…

Of the 3 million plus comments the FCC received from the public on its proposed Open Internet (aka net neutrality) rules, it seems like 2 submissions stood out and is seriously being considered by the FCC.  So, what are these submissions?  They come courtesy of Mozilla and DC-based non profit the Center for Democracy & Technology.  For months, DC policy folks have been throwing around terms like Title II, Section 706, and common carrier.  Basically, the gist of these proposals is to treat content flowing from Internet platforms to ISPs (“wholesale” transactions) differently from content flowing from ISPs to users (“retail” transactions).  While the retail part won’t be heavily regulated, the wholesale part will be subject to the FCC’s net neutrality rules.

Compromise Is Good, Right?

Not exactly.  No one seems to like where this is headed.  ISPs are still strongly opposed to what seems like pretty much anything short of leaving things just the way they are and avoiding reclassification of Internet services as a utility (just think telephones).  Those who are pro-net neutrality are concerned that this hybrid approach still leaves room for “paid prioritization,” the exact same concept net neutrality seeks to ban. In other words, there could still be room for you to get charged to watch that high quality streaming of House of Cards or OITNB. Oy!

What’s Next?

We’ll have to wait and see how things unfold between now and the end of the year.  Some speculate that it’s possible we’ll see proposed rules by December but others are thinking sometime in January. But in the meantime, there’s talk about how a new Congress will deal with this issue, how this will impact things like the Comcast-Time Warner Cable merger, and even the markets.  So much to think through …

What Else Is Going On This Week?


It’s Not You, But It’s Not Me Either …

Its just business.  This is what Taylor Swift is probably telling Spotify.  Last week, she was on top of the world with the release of her new album.  Then, she kicked out this week by announcing her world tour! But, you gotta take the good news with the bad. And, the bad news is that she also pulled her entire catalog of music from Spotify. Why? It may have to do with concerns about piracy as she did pen an WSJ Op-Ed on the issue back in July.  Needless to say, Spotify isn’t too pleased.

More Of The Same …

Amazon recently jumped in on the diversity dialogue and released numbers on the make up of its employees.  Turns out Amazon employees are mostly white males, particularly as you climb up the ranks into leadership.  The U.S. breakdown of workers is as follows: White  – 60%; Black – 18%; Asian – 13%, and Hispanic – 9%.

From Russia With No Love 

Last week, Apple CEO Tim Cook publicly came out as gay.  This should be “NBD,” but it’s the first time this has been done by a CEO of a Fortune 500 company.  Almost everyone reacted positively and had nothing but kind words for Cook.  Russians, on the other hand, had a different reaction. In efforts to combat “gay propaganda,” a Steve Jobs memorial located in St. Petersburg in the form of a six feet plus iPhone monument has since been dismantled.

The Streets Are Talkin’


Google may or may not be looking for a new mission statement.  Larry Page, Google co-founder, recently told the Financial Times that the Internet company is probably due to update its mission statement.

Rumor has it that Apple Watch will be available in Spring 2015.

This past September, Chinese e-commerce company Alibaba went public. Today, it’s set to release its first earnings report. Some speculate that the company’s impressive growth will continue, and its revenue will probably increase about 45% from last year, totaling about $2.61 billion.  Things are looking good, but it could also face stiff competition from Tencent, a rival Chinese Internet holding company that owns a popular mobile messaging platform.

The Virtual Skinny: HAS LEBRON DECIDED YET?

7.11.2014

GOOD TO KNOW:  The Internet is the new television.  Emmy nominations came out yesterday, and Netflix’s programming picked up 31 nominations for its hit shows like “House of Cards” and “Orange is the New Black” – over twice the amount the online service received last year.  

THE SKINNY.


 

SO, BASICALLY …

Netflix and Verizon aren’t feeling each other right now.

THROWING SHADE WITH THE BEST OF ‘EM.

Despite a recent agreement allowing Netflix direct access to Verizon’s network, the blame game over which party is responsible for slow streaming speeds continues.  Yesterday, Verizon said in a blog post that Netflix’s streaming issues is the online service’s own fault. The telecom company says these problems exist because Netflix chooses insufficient third party providers to deliver a huge amount of its traffic to Verizon even though the providers can’t handle it.

DON’T COME FOR ME, UNLESS I SEND FOR YOU.

Netflix responded and thanked Verizon for making its point. A Netflix spokesperson said that the ISP’s failure to upgrade its interconnection causes congestion.  Ultimately, everyday people like us are paying the price for it when we can’t watch our favorite shows online without any interruptions.  Netflix continues to call for strong net neutrality rules that also addresses interconnection.

WHAT IS NET NEUTRALITY?

Net neutrality is the idea that all Internet traffic should be treated equally, and preferential treatment should not be given to any one application, content, platform, etc. based on who pays for what.

IT’S COMPLICATED.

We’ll let John Oliver take it from here.  His breakdown of the net neutrality debate is EPIC. Watch it.  Trust us, you won’t regret it.

WHAT ELSE IS GOING ON?


 

THE COST OF APPS IS TOO DAMN HIGH.

The Federal Trade Commission claims that Amazon allegedly permitted unauthorized in-app purchases by kids without parental consent.  This action comes after the Commission received complaints presumably from parents who had to foot the bill for these apps, which the agency says collectively cost millions of dollars.  Amazon is ready to put up a fight.

FREE CELLPHONES. 

The U.S. Senate Judiciary Committee just cleared a bill that would allow cellphone users to “unlock” their devices.  If this bill turns into law, users will be able to use their phones on the wireless network of their choice.

I AM WHO YOU SAY I AM. 

Aereo says that it should be treated like a cable company and now wants authorization to pay for a license to transmit broadcast channels.  In the wake of the Supreme Court decision that found Aereo’s technology illegal, the startup says that a decision on whether it gets a license needs to happen sooner rather than later. Otherwise, stick a fork in them … they’re done.

THE STREETS ARE TALKIN’


Lyft is set to debut in New York City today and doesn’t think it should be subject to the city’s for hire regulations. Why? Well, the ride-sharing app says regulations need not apply because its drivers use their own cars to give rides to other for a “suggested donation.” The New York Taxi Commission disagrees.

The Yo app has gone viral, but it’s value is less than $10 million.  For an app that literally lets its users only send the word ‘yo” to each other, we’d say that’s pretty good.

Cover, a new mobile payments app that allows restaurant goers to pay for their checks without actually waiting for the check and all the hoopla that goes with it, just raised $5.5 million.

NOTE TO SELF


 

It pays to have technical skills.  Happy weekend, ya’ll!