GOAT aka ‘Greatest of All Time’ isn’t just a phrase in one of Drake’s lyrics or a nod to athletes with undeniable talent and accomplishments, it’s also the name of one the hottest sneaker apps.
Created by Eddy Lu and Daishin Sugano as a last-ditch ‘hail Mary’ after a few other failed startup attempts, GOAT is basically Nasty Gal (at its core an e-commerce site for vintage clothes) for shoes. The app is a resale marketplace for people to buy and sell ‘rare sneakers.’ The difference between GOAT and other marketplace platforms? GOAT steps in an intermediary to inspect buyers’ ‘merch’ for quality before it’s delivered to their doors.
According to Recode, during Black Friday 2015, GOAT launched a pretty ballsy strategy to get people to download the app. It offered impossible to get shoes – Kanye West’s Yeezy Boost 350) – at a discounted price. Naturally, chaos ensued. So many sneaker-heads bombarded the app until it crashed. Harsh words from potential app users + 10,000 potential sellers on your waitlist = Mission accomplished!
GOAT just raised $5 million and is looking to transition its wait listed sellers into active users without skimping on quality of service. It’s also looking to make a little bit of profit sooner rather than later.
Check out a video below of a GOAT user’s review of the app. He seems pretty happy about it. What about you? Would you use this app? Tell us what you think in the comments.